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May 31, 2013
By: Sean Moloughney
Editor, Nutraceuticals World
Inergetics (NRTI), Newark, NJ, has entered into a partnership with Martha Stewart Living Omnimedia (MSO), New York, NY, to create Martha Stewart Naturals, a line of six specially crafted supplements to support good health. The line will be available at retailers and drug stores starting in the Fall of 2013. Martha Stewart, the premiere arbiter of “good things” and the author of the newly published best-selling Living the Good Long Life: A Practical Guide to Caring for Yourself and Others, furthers her commitment to living well with this new high quality, affordably priced line of women’s supplements. “We believe Martha Stewart embodies healthy living and well-being, putting that same philosophy in everything she does. Needless to say, what better name to advocate these new products than Martha Stewart?” said Mike James, CEO of Inergetics. “I envisioned nutritious whole food-based supplements for women who live their lives the way I do, healthily and with passion,” said Martha Stewart. “I have confidence that consumers will recognize the high quality and nutritional value these formulas deliver, and that they will become as excited about them as I am.” “Martha Stewart Naturals will be the first branded line of women’s supplements on the market today. Martha Stewart’s products will resonate with consumers who strive to live as gracefully and healthily as she does,” said Marshall Post, EVP of Inergetics. The new dietary supplements include: · Graceful Aging: a plant-based vegetarian formula, packed with vitamin D, magnesium and CoQ10; and contains high antioxidant/phytonutrient rich fruit and nourishing vegetable extracts like raspberry and wild bilberry extracts, cranberry, prune, tart cherry, strawberry, broccoli, broccoli sprouts, tomatoes, spinach, kale, carrots, brussel sprouts and onions. · Bone Support: a unique formula blend that combines important vitamins and minerals, and whole food extracts that work to inhibit cellular oxidative stress, and helps to reduce the risk of osteoporosis, if used with the proper diet. · Menopause: a formula that assists in balancing healthy hormone levels, symptomatic relief from hormonal imbalance, and helps nourish and protect cells. · Hair, Skin and Nails: a combination of essential collagen and cartilage building nutrients, that helps nourish, strengthen and protect delicate tissue that makes hair, skin and nails look radiant. · Digestion: a comprehensive blend of the most important digestive enzymes to assist in the proper digestion of carbohydrates, fibers, proteins and fats. It also contains various probiotic strains along with ginger root, blackstrap molasses, pine nut and DGL licorice root. · Women’s Multi: supports overall health, with key ingredients such as vitamins A, C, D, C, B1, B2, B3, B6, folic acid, B12, biotin, pantothenic acid, iron, iodine, magnesium, calcium, zinc, selenium, manganese, chromium, boron, PABA, CoQ10 and various herbal extracts.
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